Canon EOS 7D / Canon EOS 3D / Canon EOS 5D Mark II Rumors – December 2007

June 13, 2008 Update: The latest rumors can be found here!

February 25, 2008 Update: The latest rumors can be found clicking here

Well, I had some spare time this evening so I thought I’d burn some of it scouring the internet for more rumors. I found one post on DPR from back in October that gave some unrealistic specs. It also pointed to a UPC code that was created in the UPC database. I quickly dismissed those as BS.

But I did find this page, Northlight Images. He/She does a great job sorting through the BS and listing rumors as he/she discovers them. I’ll list the two that I liked 😯 :

Picture of a Canon EOS 5D Mark II
Here’s a link to a Flickr page with a picture of a Canon EOS 5D Mark II. Although I can’t say its fake for sure, these types of images always pop up around the time a new camera is supposed to be released. Although I dont follow the Nikon scene, I’d imagine they will be getting their fair share of these images soon (say, for the Nikon D4/D5 or Nikon D400/D500?).

Canon EOS 5D Mark II was included in the beta version of Capture One
Northlights Images later reported (4 days later), that Canon in Denmark was informing people that it was a “typo”. Hmm..

I also read a bunch of forum posts where people claimed there was nothing wrong with the Canon EOS 5D and no reason Canon would replace it. I love these guys. Last time I checked, Canon was a corporation. If I had to name one thing that was pounded into my head in grad school, it would be that “corporations exist to maximize shareholder value.” We also know that Canon has recently (past 3 years?) been on an 18 month lifecycle for the Digital Rebel and XXD series. The 5D was a first “prosumer” level full-frame camera, but based on one of my earlier posts that discussed Canon’s future, we should know that they are going to push the full-frame cameras aggressively. Why? Well, if you’re asking why, you probably didnt read my post. The reason is, Canon has a competitive advantage in full-frame sensors and cameras. Prior to the D3, Nikon wasn’t even a player in the full-frame segment. Presumably, Canon has been making full-frame sensors longer and should therefore be better at it (i.e. more efficiency, lower cost). That’s not to say they’ll toss out the XXD or 1.6x crop factor lines.. not at all. But that is to say they will push full-frame very aggressively. Why compete with all the 1.6x guys when you don’t have to?

So let’s recap:

1. Canon will replace the Canon EOS 5D, Im guessing after it turns 18 months old (which will be right around the PMA 2008 time frame)

2. Canon has a competitive advantage in the full-frame sensor arena, why not capitalize on it further? Why not use full-frame to further differentiate yourself from the competition?

3. Canon will want to re-assert itself in that market segment right above the Nikon D300 and below the Canon EOS 1D Mark III or Nikon D3. For the same reason people would spend a few more Benjamins on a Nikon D300 versus a Canon EOS 40D, now you’ll have potential Nikon D300 owners questioning whether they should spend a few extra bucks for the Canon EOS 5D Mark II / Canon EOS 3D / Canon EOS 7D.

4. The Canon EOS 5D is currently selling, body only, for $2,099.

If you’ve read this far, you’re probably trying to burn time as well.. so I’ll just wrap this up by giving my predicitions of what the next XD series will include:

– at least 14 megapixels.. some have suggested that they just use the old Canon EOS 1Ds Mark II 16 megapixel sensor, I don’t think they would.. that is, after all, an old sensor.. but bumping it to 16 megapixels would basically make pros consider the 5D Mark II versus the 1Ds Mark III. I mean, prior to the 1Ds Mark III, the 1Ds Mark II was “good enough” for these pros, right? So just because the 1Ds Mark III is 21.1 megapixels, all of a sudden 16 megapixels is not good enough? Yeah, so that’s why I dont think the new 5D will be 16 megapixels. Although 14 vs 12.8 doesnt seem like a big jump either huh? 😕

– 5 frames per second.. the 5D does 3 fps now.. the 40D does 6.5 fps.. 5 is good

– New and improved auto focusing system over the 40D (when the 5D came out, it had improved AF over the 30D). This makes sense anyway.. we know Canon already has a buff auto-focus system from the original 1D days (45 points).. the only reason they put 9 in the 40D is to make you want 12 when the 50D comes out 😆 .. but that also means that every new generation of camera body can (and will) have incremental AF upgrades.

– Weather sealing? I think it will have the same “weather sealing” as the Canon EOS 40D.. which is slim to say the least.

– 3″ screen.. size for sure, but I dunno about higher resolution.. Nikon and Sony are making it “standard”.. so you’d think Canon would want to include that also..

– Price? I’d say $2,299 or $2,399.. the 5D was $2,599 MSRP.. Canon needs to bring it a bit closer to the Nikon D300, which is selling at $1,999.

That’s about it for me.. thats really all I care about myself.. yeah, it’ll have all that other crap that they put in the 40D (although I really like the user settings on the dial)

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